German Sex Toy Company WOW To Merge With UK’s LoveHoney

 According to a statistical report from Grand View Research, a well-known consulting firm, global sales of sex toys increased by 26% in 2020, reaching $33.6 billion.

esdoll-Jamie-170cm-57-Ultra-Realistic-Curvy-TPE-Sex-Doll-Ready-to-Ship-in-US-03
158cm (5’2) Ultra Realistic Curvy TPE Sex Doll – Jamie

According to the “Wall Street Journal”, after several rounds of negotiations, the two companies reached a cooperation intention on August 11, and may officially announce it as soon as Thursday.

The combined company, valued at about $1.2 billion, is now seeing a steady increase in global demand for sex toys for a number of reasons, not least of which is the COVID-19 outbreak, which is causing people to stay home for extended periods of time.

158cm Marlene TPE sex doll-1
Newest 158cm B-Cup Slim Body Flat Chest sex doll – Cozy

Germany’s WOW Tech Group and UK’s Lovehoney are Europe’s two largest adult health companies, supplying retailers and consumers with sex toys, erotic lingerie, and body lubricants. Its high-end sex toy brands Womanizer, Fifty Shades of Grey, Lovehoney, and Arcwave are quite well-known.

Fifty shades of grey movie licensed to the SM sex toy brand

After the merger of WOW Tech and Lovehoney, the new company is called: Lovehoney Group, which is expected to generate more than 400 million US dollars in revenue this year and will become one of the world’s largest adult sexual health products companies.

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Fantasy Milf Real American Love Doll 158cm – Sandra

The combined new company is valued at more than $1.2 billion, and they believe that the sex industry will continue to grow, and even if people don’t have to stay at home after the epidemic is over, it won’t have a big impact on demand for sex toys.

The combined company will aggressively develop operations in North America and Asia and may seek more and larger acquisitions.

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140cm 4.59ft Silicone Sex Doll with 3 Love Hole Porn – Allison

Johannes Plettenberg, the current CEO of WOW Tech, said: “The gender health industry will continue to grow rapidly and become a dazzling new star in the global market.”

He is rumored to be staying on as CEO of the new combined company.

Original source: https://www.esdoll.com/blog/german-sex-toy-company-wow-to-merge-with-uks-lovehoney/

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